Lauren Leone

Chief Growth Officer

Speaker

Cardinal Digital Marketing

As Chief Growth Officer, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead strategy execution. She has more than ten years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like LifeStance Health, Benchmark Senior Living, Upperline Health, ATI Physical Therapy, and many more. She’s helped scale multi-location healthcare groups from 16 to 500+ locations via acquisitions and de novo strategies.

    Topic

    10:30 AM - 11:00 AM

    Thursday 2023 Module 2 - Finance Bootcamp

    Building a Scalable Marketing Foundation to Fuel Your MSO's Growth

    • Marketing playbook for MSOs
    • Developing your brand architecture strategy
    • Building a scalable website platform with a strong SEO foundation
    • Integrating HIPAA-compliant analytics and martech
    • Driving new patient acquisition and online growth through digital media
    • Balancing healthcare marketing and growth with HIPAA compliance
    View Full Agenda